The Twitter account will mirror the posts of the
Facebook account, using similar promotional/candid imagery, links to
websites/social media and text to build hype and excitement for the launch and
product. Gillette will post three times a day for six weeks exposing consumers
to the product, webpages, advertisement, images and hashtags. Each ‘tweet’ will
contain the hashtag ‘#LostMasculinity’, encouraging users tell story’s of the
apprehended razors in 140 characters or less; as seen within the Facebook competition.
Using the hashtag and encouraging users to ‘retweet’ or ‘favorite’ gives the
campaign the potential to be featured on the trending ‘widget’, therefore being
promoted to a wider audience in comparison to only Gillette’s followers. The
initial launch ‘tweet’ will be ‘promoted’ to directly target Gillette’s
demographics timeline, widening the reach of the ‘Tweet’ with minimal cost.
This ‘Tweet’ will encourage users to enter the competition, ‘retweet’ and
‘favorite’ as well as promote the exploration of the Gillette Pro-Safety
website page.
Each of these widgets have been edited to contain relevant information and imagery.
The cover image is simplistic due to the layout of the profile banner.
Consistent profile picture.
Posts mirror the Facebook account.
Final Outcome:
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