iOS7 Game Application.

Approximately 33% of all smartphone users play mobile games for 30 minutes on a daily basis according to iAquire. Mobile gaming applications have the potential to turn viral, due to them being shared across social media sites, encouraging friends and family to play and aid the primary users game play; ever increasing the popularity and profitability.

Alongside the launch of the Gillette Pro Safety case and iOS7 app, Gillette will launch a free iOS7 game available on all Apple iPad, iPhone and iPod devices. The iOS7 game will be in theme with the Gillette TV advertisement basing the characters on the celebrity endorsement as well the location; similar in layout to the popular mobile and tablet game ‘Temple Run’, the player will guide the male character in pursuit of the apprehended razor. Based on a ‘rolling’ background of the city the player will come into contact with many diversions and problems during the pursuit that will stall the character. The problems the character will face include dodging a Grandmother’s shopping trolley, wheelie bin and a charity worker, ducking under scaffolding and road sign as well as jumping over fences and removal men with sofas. The character can also collect ‘Gillette Coins’ to boost the player’s final score as well as collecting Gillette products (shaving foam, shower gel and deodorant) and coffee to use as ‘power ups’. The aim of the game is to catch the runaway girlfriend and apprehended razor before the main character completely runs out of energy. Players can unlock achievements earning discount codes and promotional vouchers that can be used within the Boots website on Gillette products. Each time the player wins a level an advertisement for the Gillette Pro-Safety case will pop up to remind users the can prevent the scenario of an apprehended razor from happening in ‘real life’. The player will also be given the option to ‘share’ scores and achievements to social media sites Facebook and Twitter, encouraging other consumers to download the game as well. The game will be launched during the week beginning the 15^th of January during the product launch and will remain available for free download from the app store. The game will be available indefinitely due to its versatility of promoting any other Gillette products within campaigns through the use of the pop up advertisement screen, which is completely interchangeable.

Development:

Game Board- setting the theme and standard for the game development:

This is the start page for the iOS7 Game application.

I have used the same background as used throughout the campaign.

The Gillette Razor Illustration is the one that was created for the consumer profile boards. 

This application also informs the player that the product is exclusively available from Boots.

The background used is that of the Boots store- originally illustrated for the outdoor P.O.S

To create the characters I firstly cut around the images- then added a cartoon style effect to make it look animated. The female character is also holding the Gillette Razor Illustration. 

The won page is a similar layout to that of the start page. 

It also informs the player that the game can provide incentives.