The packaging will remain consistent, reflecting the current Gillette Fusion Pro- Glide range and advertising style. Due to the premium price point the product will come packaged in a sturdy laminate orange box with separators for the Gillette Pro- Safety case, batteries, brochure and other relevant paper based information. The box will come with a metallic branded sleeve, spot varnished and raised in areas to give the impression of water drops; featuring the Gillette Pro- Safety case logo, the case, tag line, social media links, brief description, website and statistic. To ensure safety in transit the product will be wrapped in bubble wrap and the box will be coated in cellophane plastic to prevent damage to the box. This bright and aesthetically pleasing themed box will draw the consumer towards it for further inspection and ensure brand recognition alongside the Gillette range.
For the packaging I have used a template- found online. The packaging will reflect the theme and contain:
- Logo.
- Gillette Logo.
- Statistic.
- Product.
- App.
- Statistic.
- Website.
- Slogan.
- Description.
- Contents.
- Features.
- Barcode.
- Razor Image.
Development:
I started with a gradient background- as the box will be sleek and shiny.
I then began to add and arrange the Gillette products.
I then added the Gillette logo to the top of the box- this is larger than everything else- creating hierarchy and consumer product recognition.
I also added the statistic to further persuade the consumer that they NEED to purchase this product.
I then added the additional information- consistent with all other promotions.
Side View.
Adding relevant information.
Contents/description.
Barcode.
I decided to add the Gillette Fusion power razor as it looked very plain and the one in the packaging wouldn't fit adequately.
Final design:
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