Persuasion.

Billboard: Target both the male and female consumer on the commute to work/shopping centre- develops interest in the product. Including the search term encourages consumers to learn more. The tagline will encourage consumers to purchase the product.

Adshel/iOS7 Game: Target both consumer groups as with the billboard, whilst they are on their way to work. The transport adshel encourages commuters to download the iOS7 game to play on their commute- resulting with sharing between peers to unlock the achievements and discount code incentives. 

Magazine: Aimed at the Primary consumer- designed to catch the eye of the consumer- encourages exploration through the use of a QR code. 

T.V. Advertisement: Target both consumer groups- using humour- resulting in the video turning viral due to consumers having had similar experiences. 

P.O.S: Both the indoor and outdoor P.O.S. are designed to grab the attention of both consumers whilst in the store and walking down the hightstreet/shopping centre. The use of a statistic will help to persuade the consumer that the product is needed and should be purchased- either for the USP or ESP. 

Mail Out: Boots customer mailing list- sent to both consumers- aimed at female due to to being more likely to have signed up to mailing list. Encourages the purchase of the product as a gift.

Website Boots: Same as the bailout- aimed at the female encouraging the purchase as a gift.

Website Gillette: Provide information to the male consumer. 

Social Media (Facebook, Twitter, YouTube): Aimed at the primary consumer- Facebook encourages consumers to share stories of apprehended razors- they will also be encouraged to share with friends to gain more likes on their comment- win a Gillette Pro- Safety case. Sharing will also encourage more consumers to join the page and enter the competition- increasing the likes count.