Facebook.

The page will announce the upcoming launch of the product one-week prior. This launch post will consist of a promotional image similar in design to the billboard artwork along with a caption and link to the Gillette website encouraging users to further explore the product prior to launch. This post aims to build hype and excitement among the followers and awareness of the product.

For the duration of the campaign, Gillette will post a range of textual statuses, ‘candid’ promotional imagery, advertisements and videos three times a day. These posts will direct the consumer to the Gillette website, as well as to the Boots website when the product is available to purchase. Referring to the Gillette website prior to launch gives the consumer the option to learn more about the product before it is available and browse the other Gillette products. The user will often be directed to the other social media site accounts Twitter and most importantly to the YouTube account where the T.V. advertisement will be uploaded. Gillette will encourage users to share the advertisement with family and friends that can relate to the problem of a stolen razor. 

In addition to the above post Gillette will also have a post dedicated to the social media competition. This post will also promote consumer interactivity, encouraging users to share stories of apprehended razors by using the ‘#LostMasculinity’ hashtag, the best or funniest being awarded a new Gillette Razor and Pro- Safety case. The winner will be selected by counting the amount of ‘likes’ on the comment, this encourages users to share the post asking family and friends to ‘like’ the comment; potentially leading onto additional entries and awareness of the product. This post will be a ‘paid promotion’ post targeted at the consumer demographic and will also be ‘starred’ at the top of the timeline.

The regular Gillette banner will be replaced with the Gillette Pro- Safety case promotional banner, informing the consumer of the product launch and how to purchase. This banner will feature a layout similar to that of the billboard as well as encouraging the consumer to use the ‘hashtag’ ‘#LostMasculinity’ and enter the competition. The Gillette profile picture will also be replaced by the Gillette logo with an orange background in comparison to the navy background.

Development:

I used a GUI template to aid the development of the Gillette Facebook page. 

The cover photo is consistent with the rest of the campaign- focusing on promoting the product and the hashtag relevant to the campaign.

I began to change the imagery and infomation within the GUI- relating it all back to the website and YouTube.

This is the competition post- announcing and encouraging users to enter the competition and share personal experiences. 

These posts build hype for the product and competition as well as announcing product.