Mailout.

Due to Gillette not selling any of the product range on the Gillette UK website, the company does not have the ability send out any emails to its consumers as they are not stored in a large database. Instead the Gillette Pro- Safety case will be promoted by mail-out through the Boots.com mailing list, compiled from the online shoppers and advantage card holders.

The mail out will be emailed to all the potential consumers on the Sunday evening before the launch when consumers would usually be checking emails in regards to the next day. The email will promote other Boots products but prominently focus on the Gillette artwork banner featuring the Pro- Safety case and readily available product range. The mail out will also be emailed out on Sunday the 1^st and 8^th of February leading up to Valentine’s Day; the first being a smaller banner and the second the larger banner as seen in the initial launch email. 

This email will not only inform the consumer of the product launch but provide links to the website where the product can be explored and purchased.

The click through rates will also be measured through the use of mail chimp.

Development of Mailout-

I started by screen shotting a Boots mail out and then beginning to illustrate the content.
I used a range of gradients and the pen tool to make the mail out look realistic.

Screen Shot used as a template to illustrate the mailout.

Illustrated version of the Boots mailout with the Gillette promotional banner as seen on the Gillette website.

Mailout seen in iMac. 

I then began to develop the promotional banner for the mailout- the same one used on the website.

I used the Boots 'Ariel' Font to ensure consistency as well as the same orange background.