InStore P.O.S.

The POS will be placed inside Boot's stores, the inspiration came from some current Gillette P.O.S. found online.

I used an image of a regular P.O.S. stand as a template- I drew around this on Illustrator then filled it with the background image used throughout the campaign. 

I added two '3D' Razors to the stand- taken from the Consumer profile boards. 

I then added the Gillette Pro- Safety logos to the backing board and base of the stand.

Starting to add additional text- slogan.

I added more text including the statistic and the descriptions of the products on sale.

Tjis stand will not only stock the Pro- Safety product but the Fusion Power razors too.

I then begun to add the product packaging in stages.

Ensuring it looked realistic with 3D depth- (burn tool is used to create this).

The final outcome:

The P.O.S stand will stay in store for the whole duration of the campaign (six weeks).