The dissertation requires a segment on whether the product is 'Wanted? Needed? Desired?
Market Research-
I will look into the survey and establish if the product is wanted, needed or desired-
From the survey I have found that it is indeed a 'needed' product as 78% of respondants claimed that they where irritated when their personal razor was misused.
59% also stated that they would purchase the product if their was one available to prevent razor misuse- therefore the product is 'wanted' and 'desired'.
100% of the second survey respondants also claimed that they where irritated by misuse and would purch
*Whilst reasearching I also came across a TV show sketch on ITV's 'Ant and Dec's Saturday Night Takeaway' that showed a woman admitting to using her husbands razor to shave the family's dogs genitals.*
The above infomation establishes a niche market for the Gillette Pro- Safety Case due to highlighting the common household problem of razor misuse.
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