Price.
‘The best a man can get’- the Gillette slogan that gives the consumer
the impression that to be the best you need to have the best- any other
products are substandard. This is also enforced by using celebrity
endorsements- reflecting a luxury lifestyle associated with the products.
The price will be at £40, due to the innovative technology that comes
with the product. I feel the product is viable at this price due to it being
limited edition and marketed around the gift giving holidays. Gillette is also
a well-known brand, with loyal consumers that trust in Gillette to provide a
luxury, high quality product that works.
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