The final product design will consist of these design aspects:
- Rectangular box shaped
rather than razor shaped- makes it feel like a more luxury product with
more substance- also addressing the price point.
- Two flag hinges.
- Engraved 'pro- safety'
locking clasp.
- Spot varnished logo on the
top.
- Grip pads on the base to
prevent slipping off surfaces such as the sink or bathtub.
- Addressing the CSR
(corporate social responsibility) code by using a recycled plastic to
construct the case- taken from the casing that protects the Gillette razor
blades on the head. Addressing environmental concerns of waste, sustainability
and recycling- Gillette will be seen in a more responsible light.
- The box will then be coated
in a pleather effect fabric for aesthetic purposes with waterproof
properties.
Final Product Design:
Alongside this will be the complimentary application available to all
users-
- This app will be be
available on the Apple App store for all iOS7 devices including- iPad,
iPhone and iMac.
- The application will require
a code when it is synced to the case.
- It will require internet
access for alerts.
- The application will feature
a remote locking system, status updates (alerting the user to any
disturbances and as to whether it is closed or not), alarms (allowing the
user to set alarms for the opening times) and a passcode.
These products must look sleek and professional- in line with Gillette's
current product range.
Below is the final iOS7 Application:
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