Photoshoot.

Photographer: Alexandra Payne.
Models- Karl Bruce and Rhiannon Davison.
MUA and Stylist- Aimee Boyes.

Locations: Studio, Preston Bus Station, Harris Building, Church Street and Avenham Park.

Photoshoot inspiration:

Storyboard for the shoot with potential locations.

Below are the final images from the shoot that will potentially be used throughout the campaign artwork:

Behind the scenes: 

(this family thought my models where real celebrities!) 

T.V. Advertisement Research and Development.

The T.V. Advertisement will focus on the humorous side of the Gillette Pro- Safety Campaign including the Celebrity couple. The aim of the advertisement is to show a story- the apprehension of Gerard Piques razor and his struggle to retrieve it from his girlfriend Shakira. It will also promote the current Gillette Range. 

I decided to use a humorous theme as the idea behind the product is a humorous subject- the situation the celebrities are in can relate to many households- although I'm sure the situation wouldn't get as out of hand. It is important that it doesn't come across too slapstick. I decided on Humour as it is difficult for a man to seductively shave (appealing to another male) and Shock tactics are not relevant.

I first brainstormed a board of ideas that could be potentially be used within the advertisement. 

T.V. Advertisement Story Board:

The Celebrities will be dressed in formal/professional clothing- as if they where getting ready for work.

The shoot images-

Shakira seductively shaving her legs...

... With Gerard Pique's Razor!!!

Gerard Pique has spotted her!

Then onto a wild chase- jumping over barriers...

Through the bus station...

Past the museum...

Falling over Grandma's shopping trolley and some bin bags (Outside a Boots Store as this is where the product will be exclusively sold)...

Through the park...

Across the bridge...

Where Shakira's heel gets caught in the bridge...

She looks back...

and see's that Gerard Pique is gaining on her!

Shakira slows as she's going down the steps...

As Gerard Pique gains on her...

By sliding down the grass...

He catches her just in time- before his razor falls in!

He then lets Shakira fall into the water! Walking away proud he has got his razor!

The advertisement will begin with Shakira seductively shaving on the bathroom floor in the family home with a razor from the male Gillette range; moving onto Gerard Pique entering the room, just showing a pair of legs behind Shakira. This then leads onto a wild, fast paced yet humorous chase across the city- in this instance Preston (although Gillette advertisement would be filmed in a large city such as Manchester or Central London.) The first location is within the “Preston bus station”, where Gerard Pique will continue to pursue the spouse for the razor by jumping across a barrier (or bench) then focus on Shakira sprinting away swiftly to the next location. The celebrity couple are next seen to be sprinting past the “Harris Museum” and “Boots” where the male will dodge an old grandmother with a shopping trolley, setting the progress of pursuit back slightly. Within “Avenham Park” the celebrity couple will be seen to be chasing each other, firstly down a stony path, past the trees onto the miniature garden bridge where the filming will cut to a close up of the Shakira’s face looking back at the close up shot of Gerard Pique’s face. The next stage in the pursuit is where Shakira will descend down the large ornate steps, adding a humorous scene with Gerard Pique tripping and sliding down the grass. The pursuit is soon to come to an end as Gerard Pique catches up to Shakira as she moves past the ornate water fountain at the heart of “Avenham Park.” In this scene Shakira almost falls backwards, drops the Gillette razor into the fountain; the razor is apprehended by Gerard Pique who catches Shakira and then ultimately let’s fall into the fountain water as revenge for the pursuit. Gerard Pique then walks away from the scene and a soaked Shakira with the Gillette razor; this advert will then cut to an animated sequence focusing on the Gillette Pro- Safety device, tagline and logo.

Final Advertisement Artwork: 

I have decided to put the advertisement images into a film strip to represent the fact it would be filmed.

The T.V. Advertisment will run on two networks:

• ITV.
• Sky Sports.

I looked into the Football news programme 'Match of the Day' but found that it is on the BBC, who do not have advertisements for products and brands. So explored other options and decided to go with Sky Sports One's Soccer AM TV programme and during the ad breaks of ITV (network view share of 16.2% in 2013) aired Football matches. ITV appeals to a wide audience with an extensive range of programme genres. Soccer AM focuses on the Football news round up. 

The advertisement will run twice within the ad break of a televised Premiership football game on ITV and during three ad breaks within Soccer AM on the Sky Sports one channel in January/February. With sport being a key interest of the target consumer, it is important to target the programmes that are of interest to them; advertising within the Premiership match live airings will link the football theme in the advertisement yet advertising during a general sports channel helps to reach a wider range of sport fanatics. The advertisement will initially be aired on the week beginning the 26^th January and will be shown five times per week for the following four week.