Survey Results.

I conducted a survey in relation to my campaign/brand/product using Survey Monkey and gained 100 replies of mixed ages.

1. What is your age?

2. Which of the following electronic devices do you own?

It is clear the Apple iPad is more popular than any other type of tablet with 40% of respondents owning one in comparison to only 24% owning a tablet. 52% of people own an iPhone in comparison to 43% of respondents owning an Android mobile phone. The iPod is fairly popular with 47% of respondents owning the device. I believe that the Gillette Pro safety case should initially be launched on the iOS7 platform due to it being available on 3 different devices, all really popular, and then potentially extended to Android and other platforms. 

3. Do you use your mobile device/tablet for gaming apps?

Almost 75% of respondents use their mobile device/tablet for gaming applications whether it be on the move or when sedentary. This is a large percentage so needs to be taken into consideration when planning the campaign. 

4. How do you prefer to remove unwanted body/facial hair?

The disposable razor (40%), refillable razor (50%), tweezers (39%) and hot wax (23%) are the most popular forms of removing unwanted hair. I believe this to be due to the pain factor- hot wax and tweezers used for the eyebrow area only. 

5. Where do you tend to shop for hair removal products?

Health and beauty stores Superdrug (52%) and Boots (45%) are by far the most popular places to shop for hair removal products. I think this is due to them being the main highstreet stores that specialise in this sort of product- they are also popular, successful and have a good brand identity in their own right.

6. Do you prefer to remove unwanted hair at home or at a salon? Could you briefly explain why this is the preferred method.

It is clear that respondents prefer to remove hair at home for numerous reasons: ease, embarrassment, cost and painlessness! Although when it comes to eyebrows waxing appears to be most popular due to either having no equipment or not being able to do it.

7. Which is your preferred razor brand?

Gillette is by far the most popular razor brand with 63% of respondents preferring the brand to the competitors, the closest being Wilkinson Sword with 17%.

8. Would it irritate you if your spouse/friend/housemate/family member used your personal razor?

78% of users would be irritated if someone else used their razor without their prior permission. This proves there is a gap in the market for a product that solves this problem.

9. If there was a case available that prevented people using your razor would you purchase it?

59% of people would be likely to purchase a case if it where to protect their razor from unwanted use. I feel that I need to conduct a focus group to explore this notion further. 

10. Would you be more likely to purchase a product if it was endorsed by a celebrity?

63% of respondents wouldn't be more likely to purchase a product if it was endorsed by a celebrity. I think this is due to the recession, price, value and design overrides the desire for celebrity recognition.