Press Pack and Final Stand.

Initial board of ideas for the Gillette Pro- Safety promotional press pack-

I then developed this idea as the product progressed compiling a list of items desired for the press pack.

• Gillette Fusion Pro- Glide Power Razor.
• Gillette Fusion Pro- Glide Gel.
• Gillette Fusion Pro- Glide Clear Shave Gel.
• Gillette Fusion Hydra Gel- Sensitive Skin.
• Gillette Antiperspirant.
• Orange Sports Bottle- with Metallic Blue Sprayed Lid- Branded with Pro- Safety.
• Pro- Safety Branded iPhone 5 Case.
• Orange and Blue Jelly Beans with Pro- Safety Branded Packaging.
• Promotional Leaflet.
• Branded Orange Box with Blue Tissue Paper.

Development of Phone Case:

I decided to include a phone case due to the innovative iOS7 integration and the Game application.

This is the artwork developed from the theme to be used on the phone case. 

The phone case was printed by an online company- I specified a block orange trim. 

Final Product.

Development of Storage Box:

I purchased a regular gift box and spray painted it in a shade of orange. I then went on to brand this with the logo using stickers and vinyl sheets. This will be lined with blue tissue paper.

Final Product.

Development of Sports Bottle:

Due to Gillette bring a manly/sporty brand as well as having the sports star endorsement throughout this campaign I have decided to include a branded sports bottle. The lid has been spray painted with a metallic shade of blue to fit with the colour scheme. It will also be branded with the logo used throughout the campaign. 

Final Product:

Jelly Beans Development:

I decided to add some themed Jelly Beans- orange and metallic blue. These will be presented in a clear packet with the logo branding on a sticker. These Jelly Beans will also be available for viewers to eat on the day in a sprayed metallic blue jar with the logo branding. 

Final Product:

There will also be a booklet available for viewers to look through, containing images from the photoshoot:

Additional Gillette Products available in the press pack:

Promotional leaflet:

This leaflet will explain briefly to the viewer what the Gillette Pro- Safety case is.

Final Product:

T-Shirt- Courtesy of Abbey Promotions.

This is the promotional T-shirt that the staff will wear. I have designed it myself and will be hung on a metallic blue spray painted hanger.

The presentation stand will contain all these products as well as being covered with a orange length of fabric. I will also leave a copy of my dissertation and portfolio for the viewers to browse.